There is a whole range of additional smaller value points but these can be boiled down to – what does LinkedIn have to do to keep user engagement high and for users to increase the value of their profile and content. It allows them to network and to build relationships. Business Usersįor the normal internet user, it offers them a showcase for their professional skills and talent. Like most companies, it has distinct value propositions for each customer segment. Next on the LinkedIn business model is the value proposition. Then there are the recruiters who are looking for talent, and finally, advertisers who are looking to reach either a wealthy B2C audience or senior B2B decision-makers.

These are business people who use it to connect and interact with other business professionals. The most obvious one is all the internet users who go to the site and create a profile on it. The LinkedIn business model has 3 customer segments.

The LinkedIn Business Model Canvas The LinkedIn Business Model Canvas LinkedIn Customer Segments

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